Read all about it! Antique newspaper delivers modern headlines for hotel PR campaign

by Scott Douglas

Saturday, May 8th, 2010

Fraser Suites lays on a homecoming for historic slice of Edinburgh’s past

Fraser Suites occupy the previous offices of The Edinburgh Courant and hotel PR experts gained coverage for them as they obtain a copy of the historical paper

THE RETURN of a 250-year-old relic newspaper to its original home helped create an entirely new set of headlines – this time for a boutique hotel.

New venue Fraser Suites Edinburgh wanted to mark the history of its city centre location, a former newspaper office, so sourced a centuries old copy of the paper to display in reception.

With the help of our hotel PR experts and some outstanding PR photography, we ensured that proved a huge hit with the media, generating coverage which included:

  • Prime national coverage on both BBC and STV (check the video below to hear coverage on Good Morning Scotland)
  • A heavyweight article in The Times, one of the world’s best-known newspapers
  • Extensive coverage in the Evening News – the Scottish Capital’s most read news source
  • Further exposure on Deadline News, one of the UK’s top 50- online news sites
  • Combined broadcast, print and online reach creating a huge 37 million opportunities to see (OTS) the story.

Fraser Suites, which occupies the former site of The Edinburgh Courant newspaper offices and printing presses, tracked down the vintage edition from an American collector.

That copy has now returned to the St Giles Street venue and is proudly displayed in the reception area.

Securing coverage in a wide range of media titles boosted the awareness of Fraser Suites’ latest venture and highlighted the fact that they are committed to showcasing Edinburgh’s history in their historic venue – making an authentic and positive experience for visitors to the city.

To find out more about how staff at Fraser Suites tracked down a 250-year-old copy of the Edinburgh Courant and brought it back from America, read our original hotel PR media release.

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    Scott Douglas, of public relations agency Holyrood PR in Scotland

    Scott Douglas

    Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
    As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
    Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

    View Scott's Profile

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