Water-saving initiative by Scottish water retailer captures imaginations – and the media’s attention with Edinburgh PR experts

A GROUND-BREAKING eco initiative rolled out by one of Scotland’s top water retailers has delivered exceptional media results, as Business Stream’s national school-focused project flowed into key headlines and communities across the country – thanks to Edinburgh PR experts.

The campaign, which involved distributing water butts to 120 primary schools in five council areas, was not only an impactful demonstration of Business Stream’s environmental credentials, but also a prime example of how savvy Business PR can amplify community-led initiatives to a wide audience.

Business Stream, under its Public Sector Scotland (PSS) Framework commitments, supplied the rainwater-collecting devices to schools across Scotland.

Each water butt is estimated to save up to 2,000 litres of water annually, encouraging sustainability and delivering real-world learning experiences for pupils.

The project also supports Business Stream’s wider environmental strategy, forming part of the 30+ ESG initiatives under its “Make A Positive Difference” (MAPD) vision.

Designed to promote environmental education in a hands-on way, schools were invited to safely install the butts to enhance gardening and outdoor learning spaces, with feedback invited from participating local authorities to shape future impact reports.

Here are the results:

• 28 items of coverage.
• Over 1.2 million opportunities to see.
• Coverage in five Scottish council areas.
• Featured in key local publications including Daily Record, Grampian Online, Irvine Times, Largs and Millport News and Ayrshire Today.

By blending a strong environmental narrative with a tangible and relatable action, the story was perfectly placed to gain traction across both news and education sectors.

Our team developed a targeted media plan that highlighted Business Stream’s positive community engagement and tapped into strong local angles by spotlighting the participating schools.

To support the story, our Scottish PR experts liaised with regional editors, tailored copy to local authority contexts, and ensured the visuals and messaging aligned with sustainability values – all helping to secure standout coverage across the country. The success of this rollout reinforces the importance of pairing strong corporate responsibility activity with expert storytelling and outreach – the impact of effective Business PR.

Read the full story here:

Looking to raise awareness of your sustainability credentials through impactful Edinburgh PR experts?

Our award-winning Scottish PR agency has a talented team of business communications professionals who know exactly how to secure the right headlines and connect with key audiences.

Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below, and one of our team members will get straight back to you.