OUR PROPERTY PR TEAM DETAILS THE STORY OF HOW THIS ONE-OF-A-KIND COTTAGE HIT THE HEADLINES.
AS this quirky one-bedroom modern cottage hit the market in Edinburgh’s Old Town, we saw an opportunity to share the historic story of this property gem, with its spectacular views of Edinburgh Castle and contemporary features.
The Property PR experts liaised with Simpson & Marwick’s Director of Property Sales, Katie Macdonald, and were able to get a real sense of the unique nature of The Signal House, a one-bedroom cottage hidden away in the heart of Edinburgh.
- 1,028,635 opportunities to see
- Extensive national coverage in The Scotsman, Daily Mail and The Herald
- Strong regional coverage in the Edinburgh Evening News
- Featured locally in the Edinburgh Reporter.
- Significant social media coverage on Facebook, Twitter and LinkedIn through RedHanded Magazine
Our team told the story of this cottage’s history, detailing its history and character, and shared the rare opportunity to find an idyllic countryside cottage sitting among tenements in Edinburgh’s Grassmarket.
The Signal House is located in the city’s Old Town Heritage area, and part of a Listed Building site known as Cordiner’s Land, named after the leather workers and shoe makers who lived there in the Middle Ages.
This hidden gem hit the sweet spot with property journalists with two, in particular, coming back to us to share how much they loved it. The result: 12 strong pieces of positive coverage across national, regional and local press – covering everything from print to online and social.
This home is part of an impressive portfolio of properties that Simpson & Marwick has. The Signal House was an excellent opportunity for our PR team to show how successfully we can grab the attention of the press and create a buzz across print, online and social media.
Vast media coverage at local and national level has helped to boost Simpson & Marwick’s profile and helps to cement the company’s reputation as having beautiful and unique homes to suit a vast range of buyers.
You can read the original press release here.
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