Experts from our award winning public relations agency prevented major reputational damage for an Edinburgh-based firm
OUR TEAM of crisis communications experts expertly handled a sensitive press inquiry around a potentially damaging news story after being approached by an Edinburgh-based business.
After concerns were raised by the client following a media enquiry, our team knew to act quickly, liaising with the journalist to get further information.
We negotiated with the journalist to buy more time to produce a detailed statement, while working closely with the firm to obtain a comprehensive overview of the situation and gather all the relevant points to answer the journalist’s enquiry in-depth.
However, once the story was published it became apparent that it had been misinterpreted and ultimately misreported.
Following a phone call with the client to gauge the facts around the incident our experts contacted the journalist once more to rectify some of the reporting.
Through perseverance, our sustained efforts over a number of hours culminated in the client’s statement appearing not only high up in the article, but also written up in full – ensuring the client’ side of the story was communicated.
With no margin for error in a critical, time sensitive situation such as this, our team stayed cool under pressure, maintaining excellent attention to detail and ultimately mitigating harmful coverage to the business.
Despite not being a long-term client, the Edinburgh-firm based firm approached our experts following a sustained and recognised success rate in crisis communications.