QueryClick Prove to be Web Masters in Delivering Business Advice to Online Newspaper

Scotland’s leading masters of website efficiency have notched up valuable media coverage with their expert views on Silicon Valley’s latest big name tie-up.

Full service search marketing experts QueryClick are among the most tech-savvy companies in the country.

Already sought out by businesses for thier understaing of what makes websites work profitably, the QueryClick team are earning a reputation as trusted media commentators.

Now they have been quoted extensively in the business technology pages of online newspaper, The Caledonian Mercury.

David Fothergill at QueryClick wrote a user-friendly report on what the tie-up between search giant Google and microblog Twitter could mean for Scottish businesses.

And he advised business readers of the site: “This is worth taking note of. There are long-term implications which web savvy businesses can benefit from.”

He suggested many companies are wary – orr even dismissive – of using Twitter. However, he believe the cross-platform advertising deal with the world’s biggest search engine will change that view.

As well as offering advice on search engine optimisation (SEO), which makes business website easier to find on Google, QueryClick also helps busiensses with conversion optimisation, which means those landing on a site are more likely to make a purchase or sign up for services.

Its expert, 100-strong team based in Edinburgh, also help a huge range of business clients to achieve superb results from online advertising, known as pay per click (PPC).

Social media and social networking sites – such as Twitter and Facebook – are becoming an increasingly important part of the mix.

QueryClick is enhancing its own public profile by using the services of Holyrood Partnership, a leading Scottish PR agency.