We’ve made an ironclad commitment to fees transparency in public relations

THERE IS a vast difference between price and value – yet  it can be easy to confuse the two.

Value is a measure of how useful and desirable a product or service is to the person who is paying for it. It is fundamental.

Price is the amount a seller charges for their product or service – and it can fluctuate or change according to market whims, demand or other factors. It is arbitrary.

So what? Well, at Holyrood PR we believe that both are important. And while they may be quite different we know that, in the minds of most paying customers, they are inextricably linked.

That’s why we have made an ironclad promise for well over a decade that we will ALWAYS be transparent about our prices. That is one of the ways that we help deliver outstanding value.

In fact,  Holyrood PR’s clear and transparent pricing structure has been published prominently on our website since at least 2012. 

If you are using or choosing PR services then the chances are you’ve been left scratching your head when trying to work out the costs. Why? Because the overwhelming majority of PR agencies in Scotland do not publish any fees or charges.

If you were shopping for anything else – a tin of beans, a new home, a used car, a haircut, a yoga class, a pair of jeans, a smart watch, a TV streaming service (you get the idea…) – would you ever dream of buying without a clear indication of cost? Of course not.

So why do no other Scottish PR agencies publish their fees? The answer is we don’t know.

All we can do is ensure that anyone interested in finding out about Holyrood PR can quickly, clearly and transparently establish what they would pay to use our services. It is simple, it’s easy and it’s transparent. We like it that way, because it helps build trust.

And when you have absolute clarity over the prices you will pay, then that is an incredibly important part of the value proposition. Like we said – inextricably linked.

Of course, the burning question is how do we know that other PR agencies do not publish fees or charges?

Well, that’s because every year we carry out a detailed and exhaustive audit of around 80 other public relations firms. We have a well-rehearsed and well-practised methodology that we use and apply the same rigorous checks every 12 months.

You can find the full breakdown of our annual finding on this useful PR costs and charges resource page, which includes further links to what we found in each and every year when we have conducted our audit

So, why does cost transparency matter in PR? Let’s delve into some key reasons:

Building Trust and Credibility: Transparency breeds trust. By openly sharing our pricing information, we demonstrate integrity and accountability, fostering stronger relationships with our clients built on trust and mutual respect. Clients can rest assured that they are receiving fair and consistent pricing, without the fear of hidden fees or surprises.

Empowering Informed Decision-Making: In today’s competitive market, businesses need to make informed decisions about where to invest their resources. By providing clear and upfront pricing information, we allow potential clients to compare options, evaluate costs, and make decisions that align with their budgets and goals.

Setting Industry Standards: By leading by example, Holyrood PR aims to inspire positive change within the PR industry. We believe that every agency should embrace transparency as a fundamental principle, setting clear pricing standards and promoting greater accountability across the board.

Enhancing Client Satisfaction: Transparent pricing leads to clearer expectations. When clients know exactly what they’re paying for and what results to expect, they are more likely to be satisfied with the outcome. Our commitment to transparency ensures that clients feel confident and informed throughout their contracts with us, leading to stronger, long-lasting partnerships.

Here at Holyrood PR, transparency isn’t just a principle—it’s a promise. If you work with us, you’ll always know what you are paying, and what you are getting for it.

Would you like to work with an agency that is clear about PR costs and charges?

If you like this approach and think that you’d find value and success from working with a public relations agency that is totally up front and transparent, then get in touch – we’d love to speak with you.

Contacting us couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple contact form, below, and we’ll get straight back to you: