Hair and beauty PR sees expert call for women to come out of “Botox closet”
SHY SCOTS women need to come out of the ‘Botox closet’ and feel happy to admit to having treatments to help them look younger, a leading skin care expert has claimed – HAIR AND BEAUTY PR
Celebrity make-up artist Sadie Jean Sloss said it was amiss that women from Scotland feel less enthusiastic in wanting to talk about using the age defying treatment than those south of the border.
Sadie earned her credentials in London, working on top beauty programmes Britain’s Next Top Model and Make Me a Supermodel UK and also with renowned make-up artists Jemma Kidd and Ginni Bogado on high-profile clothes campaigns such as the Marks and Spencer advert with Twiggy and Myleene Klass.
She then moved home to Edinburgh in 2008 to open up-market skin care boutique DollyLeo Apothecary which boasts a specialist Botox treatment centre run by a highly regarded plastic surgeon.
The UK’s biggest selling newspaper The Sun reported Sadie’s findings.
DollyLeo gained this high-profile coverage thanks to a hair and beauty public relations campaign by Holyrood PR in Scotland.
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