Public Sector PR experts secure top up trail exclusive covering miles in the media
OUR Public Sector PR team helped tell the story of Edinburgh fitness guru, Kieron Ross, who was inspired by the Scottish Water Top Up Taps to create a new outdoor challenge with a refreshing difference.
Kieron plotted a 15.5km route for runners and cyclists around the city passing all six of refillable water points dotted around Edinburgh, challenging the public to beat his impressive time of 64 minutes of the circuit.
Edinburgh has been the first home of the The Top up Taps are part of Scottish Water’s Your Water Your Life campaign, which aims to help Scots stay hydrated on the go free of charge, saving money as well as the environment by reducing litter and waste.
The story achieved the following impressive results:
- 9 items of coverage across online and social media
- 541,690 opportunities to see
- Featured in national and regional media
- Exclusive feature on The Edinburgh Evening News
- Other highlights include The Edinburgh Reporter and Deadline News
Our team secured an exclusive feature with The Edinburgh Evening News before releasing it to various other media outlets, reaching over half a million people.
The story achieved impressive national and regional media coverage that brought awareness to the Top Up Taps and Scottish Water’s Your Water Your Life campaign which was launched in 2018 to highlight to Scots the vital role water plays in the nations lives.
Read the original press release here.
Want to find out more about Scottish Water’s Your Water Your Life campaign and their Top Up Taps?
Please visit their website here: https://www.yourwateryourlife.co.uk/
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