Scottish Land Commission ‘lands’ all the right coverage thanks to PR team
When the Scottish Land Commission hosted its Land Connection conference earlier this year, Natural Capital was the key topic discussed by experts across a range of industries at the virtual event.
Natural capital refers to the elements of the natural environment which provide valuable goods and services to people and Scottish Land Commission and its Chief executive Hamish Trench, believe this is a key aspect of improving Scotland’s environment.
After working closely with the Scottish Land Commission to agree a strategic plan for spreading this message across the country, the team at Holyrood PR got underway with sharing the story with the Scottish public.
Our public sector PR experts drafted a release that captured the significance of Natural Capital as well as the importance of the conference itself.
Our team landed the following excellent results:
- 9 items of coverage
- 2 comment articles featured in The Scotsman and The Times Thunderer
- 1,212,019 opportunities to see
- Interview on Moray Firth Radio
- Featured in The Times and The National
Through the two thought leadership pieces in the Times Thunderer and the Scotsman, we helped establish Hamish and SLC as experts in their field, while the overall coverage achieved placed The Scottish Land Commission in front of millions of people across a variety of different media platforms, highlighting its message to its target audience – the Scottish public.
To read more about Scottish Land Commission click here; https://www.landcommission.gov.scot/
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