Cuppa blend inspired by Scottish tap water brews friendships in battle against loneliness

by Kelly Horn

Monday, January 18th, 2021

Scottish tea blend proves a tasty hit in lockdown

Public Sector PR photography Erica Moore, Founder and MD of eteaket.

Erica Moore

PEOPLE impacted by loneliness and isolation have been supported by mental health heroes fuelled through cups of tea made with Scotland’s famous tap water.

A collaboration between Edinburgh-based whole leaf tea company eteaket and Scottish Water led to the creation of the “Keep the Heid” blend, which has proved a hit with customers around the world.

With donations from every sale being donated to the Health in Mind charity which promotes positive mental health and wellbeing in Scotland, £650 has been directed towards supporting those who would benefit from befriending.

The charity said the link-up through Scottish Water’s Your Water Your Life campaign has made a positive difference.

The boost comes on Brew Monday – led by the Samaritans who encourage people to stay connected with a virtual cuppa to counter the January blues.

Lynne Stanford, Fundraising Manager at Health in Mind, said: “Huge thanks to eteaket for their extremely generous donation of £650 in December, which came from their ‘Keep the Heid’ tea and advent calendar sales.

“With this donation eteaket could support and train six volunteer befrienders, enabling six people who are experiencing loneliness and isolation a chance to reconnect with others and their local community. They have wonderfully promoted positive mental health and are true Health in Mind heroes.”

Public sector PR photography eteaket Keep the Heid tea blend.

The blend, a loose leaf tea that retails in 100g packs, is a new take on traditional black tea inspired by Scottish flora; mixing blends of Assam and Darjeeling combined with heather and Scottish meadowsweet, both herbs traditionally native to Scotland.

Brian Lironi, Director of Corporate Affairs at Scottish Water, said: “We’re thrilled Keep the Heid has been so popular abroad and has in turn contributed to eteaket’s charitable contributions to Health in Mind.

“eteaket has been a fantastic supporter of Your Water Your Life and has really helped dial up our appreciation for one of the most overlooked – yet vital – ingredients in our cuppa, our water.

“Your Water Your Life is a celebration of Scottish tap water and how it supports the daily lives of millions of people, encouraging all of us to be more mindful of how we use water.”

‘Keep the Heid’ Limited Edition tea is available to buy online at https://www.eteaket.co.uk/shop/keep-the-heid-limited-edition/  at £7.95 for 100g, and in eteaket’s shop and Tea Room.

Scottish Water’s Your Water Your Life campaign aims to encourage people to top up from the tap to benefit the planet, their health and their pocket and celebrate the country’s precious, natural resource.

Find out more at: https://www.yourwateryourlife.co.uk/

Are you looking for the right Public Sector PR to help your business?

Getting in touch with our team of public sector PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team will get straight back to you:

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    elly Horn of Edinburgh PR agency, Holyrood PR

    Kelly Horn

    Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Kelly's Profile

    Related Posts

    So how can we help?

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.

    GET ON THE PRIORITY LIST

    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name