How to Pep up your business with Public Relations, by learning from Man City
Friday, October 12th, 2018
Lessons from Guardiola can easily translate into successful PR for your company
WHEN PEP Guardiola took over Manchester City in 2016, he inherited a squad of stars, packed with quality and experience.
But something was missing. Something wasn’t quite right. Despite the millions spent, the Spaniard took over a side that had just squeaked into fourth place the previous season, some 15 points adrift of unlikely league champions Leicester City.
As with many businesses, a talented team was in place but it somehow lacked the direction and spark to really turbo charge results. So, let us explain why so many parallels can be drawn between the guile of Guardiola and the instant impact a slick PR agency can have on a business.
1 – KNOW WHAT YOU WANT
Just like many football clubs, lots of business lack direction with their public relations and a clear idea of what success would look like for them.
Not so for Man City and Guardiola.
He had a proven track record of results and a style of play from trophy-laiden stints at Barcelona and Bayern Munich. This was couples with total commitment to his beliefs and knowledge of what was required to achieve them.
He immediately axed England goalkeeper Joe Hart and took the unprecedented decision to spend over £100m on three full backs. Others questioned the decisions but a record-breaking 100 points tally in the 2017/18 Premier League has silenced the naysayers.
And it’s the same with PR.
At Holyrood PR, we’re passionate about quality coverage for clients and our proven track-record of success and experience, means we’re not scared to come in and help guide you to make the big, bold decisions that will transform your business.
Much like replacing Hart or adding the attacking full-backs, we’ll show you the decisions you may otherwise not have considered to make sure the stories at the heart of your business are shared with the world.
2 – PLAN OF ATTACK
Guardiola’s Barcelona team is regarded by many as the best side of the modern era. His 4-3-3 system ran teams ragged and utilised the once-in-a-lifetime talents of Lionel Messi.
So it makes sense he’s transferred this style of play to his Man City team so that the likes of De Bruyne, Aguero and Sterling go out for every match with a clear plan and each one knows exactly the movements to make and where to be on the pitch.
Likewise, strategic planning and structure is the key to unlocking a smooth and successful PR journey. Since every business is different, we tailor our PR packages to meet client needs and meet the demands of their industry’s media. However, that can only be achieved when the fundamentals of strong public relations are in place and rock solid.
The Premier League is vastly different to La Liga but Guardiola’s teams in both leagues were exciting with the same high-pressing style, albeit with some very subtle tweaks. Similarly, we’re adept at achieving award-winning results with hair and beauty clients just as we are with food and drink clients as well as a host of other industries.
The subject matter in each sector may be different, but the best PR professionals are experts in spotting, digging out and telling stories – regardless of the sector. Add in extensive media know-how, a bulging contact book and the ability to tell stories in words, pictures and video and you can be assured the fundamentals are in place for your business to achieve top coverage.
3 – VIDEO ANALYSIS
In the age of instant news, video is more crucial that ever to getting your message across and ensuring people hear and see what you’ve got to say.
Just like all good leaders, Guardiola was prepared to move with the times and took the unusual step of allowing the cameras in the usual sanctuary of the dressing room to film behind the scenes documentary, ‘All or Nothing‘.
The hit Amazon series let fans see exactly how he achieved success in a way that would have been unthinkable even just a few years ago in the heyday of Sir Alex Ferguson or Arsene Wenger.
Likewise, the way we consume news has changed since the 90s. That’s why our award-winning public relations agency is one of the few in Scotland to employ an in-house videographer. A fully-qualified drone pilot, Seb is able to take your business to new heights with high quality footage – ideal for websites, social media, news websites or even internal presentations.
Our study showed that journalists are 94% more likely to use a story with high- quality visuals to accompany it, so to get ahead of your rivals, it’s key to utlise video – just like Guardiola and City have done to reach a new audience around the world.
4 – SPEND WISELY
Nothing in life comes free, as the old saying goes.
Guardiola has spent millions upon millions creating his team with the likes of Kyle Walker, Ederson and Riyad Mahrez joining for eye-watering sums.
Luckily, you don’t have to spend seven-figures for our Edinburgh PR agency. Even more reassuring for our clients is that we are THE ONLY PR agency in Scotland to post our fees openly, prominently and transparently on our website. That’s because we believe in being fully upfront with clients about how much they will have to invest for our services.
Just like Silva, Kompany, Sane et al do on the pitch, our team of experts will guide you through the media landscape to turn you from coverage chumps to coverage champs. We’ll be able to advise on when you should spend to give your product an extra push on social or when some of your budget will help you secure a game-changing slice of advertorial coverage, all the while we’ll
provide you with a raft of top coverage across print, online, TV and radio.
5 – LEAVE YOUR RIVALS IN THE SHADE WITH SUCCESSFUL PR
While we can’t tell you that you’ll be lifting the Premier League trophy at the end of May, or that you’ll suddenly start earning six-figures a week, we can guarantee you we bring a proven track record of transforming businesses by delivering consistent results.
To win the Premier League, you need high-quality performance levels month after month, and to unlock the full potential of your business, you need high quality coverage all year round.
Not only does that ensure as many people as possible know about your product or service, it gives your company an added credibility with coverage in respected industry or mainstream titles.
Make sure your business isn’t just squeaking into the top four. Top the table with a quality PR agency on your side.
LET OUR PUBLIC RELATIONS EXPERTS TIKI-TAKA YOUR BUSINESS TO THE NEXT LEVEL
Get in touch with our squad of PR pros and you could score a host of top coverage for the stories that make your business special and unique.
Getting in touch with us couldn’t be easier. Give us a call asap on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll fill out the form below.
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