CALA’s Waterfront Plaza brings waves of coverage

by Catriona Quinn

Friday, July 26th, 2019

Launch of much-anticipated new homes is a hit with media thanks to Property PR

Property PR experts share montage of media coverage achieved from CALA's Waterfront Plaza launch story

LOCATED in the historic Port of Leith, Waterfront Plaza by CALA Homes (East) launched its first phase on Saturday 13th July.

This selection of one, two and three-bedroom apartments, duplexes and colonies is an exciting and much-anticipated addition to Leith’s Waterfront area – which is undergoing significant regeneration.

Due to the very high demand for these homes, CALA took the decision to launch sales off-site, with four of the duplex colonies reserved prior to the official opening.

We shared this good news story with key property publications and landed a host of coverage. Some of the highlights included:

  • A total reach of over 500,000 people including print and online coverage and social media shares and retweets
  • Hits in the most popular property supplements in Scotland – The Scotsman Real Homes and The Herald and Daily Record Saturday magazines
  • Features in all-important trade titles such as Project Scotland, Refurb Projects, Professional Housebuilder and Property Developer and UK Construction online
  • Regional coverage online on Edinburgh Reporter and local lifestyle publication i-on

Sharing the news of CALA’s newest development with national, regional and property press ensures the company’s reputation as a premium homebuilder in sought-after locations – ensuring its key messages are sent to the audiences that matter most.

You can read the original launch story here.

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Cat Catriona Quinn PR agency Edinburgh Holyrood PR

Private: Catriona Quinn

Senior Account Executive Catriona Quinn is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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