Bothy Boost – Over 2.5 million read about quirky property

by Fraser Clarke

Tuesday, October 16th, 2018

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Bell Ingram capture the national media’s attention thanks to Property PR success

Bell Ingram Bothy a hit with the media thanks to Property PR success

PROPERTIES come in all shapes and sizes but The Bothy on the scenic Isle of Jura, Inner Hebrides caught the attention more than most thanks to its stunning location and interior.

The charming-stone built cottage couples modern style with idyllic island life and thanks to our bulging contact book of property writers, we made sure that its story was spread far and wide across the media.

For Bell Ingram, it’s crucial that we’re able to highlight the broad range of exception properties it has on its books, and stories such as The Bothy, allow us not only to demonstrate this but also to weave in expert opinion from its Estate Agents to show the depth of knowledge they have.

Property PR success for Bell Ingram

That’s why it was crucial we got the angle of the story correct and positioned The Bothy as not just your average property sale. After a bit of digging, we discovered that its links to George Orwell and were able to dramatically boost the coverage generated thanks to this hook with the ‘1984’ author.

And the results speak for themselves;

 

Property PR success for Bell Ingram

In total, our Property PR work generated;

  • A feature on the country’s most visited news website, the MailOnline
  • Host of national coverage on websites such as The Scotsman, STV and Scottish Field
  • Key local coverage in the Press and Journal
  • In total, the Property PR enabled over 2,661,000 to read about the property

 

Do you want to enjoy similar Property PR success?

Get in touch with one of our team now to discover how we can share your firm’s news across the media and get millions to read all about it.

To find out what we can do for your business, phone us on 0131 561 2244 or take a few seconds to fill and submit the attached form and we’ll get straight back to you:

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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