Property Experts’ Opinion Reaches Over 1 Million Readers

by Fraser Clarke

Tuesday, December 19th, 2017

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Opinion Led Housing Release Ensures Property PR Success

Property PR success thanks to targeted opinion pieceEXPERT opinion from Bell Ingram appeared in a broad range of publications thanks to a successful property PR campaign we carried out recently.

The views of Carl Warden, Senior Associate, Estate Agency at Bell Ingram, on the lack of an official apology from John Swinney over the Land and Buildings Transactions Tax (LBTT) resulted in a whopping number of cuttings across key media titles.

The article was based on the fact that this year, Scotland has experienced the biggest drop in sales of high-end properties. With a 35% fall in sales for properties over £1 million, Scotland is home to the biggest drop in sales throughout the UK.

Overall, this news coverage reached 1,081,137 readers across:

– 37 different titles 6 print titles and 29 online titles

– National daily titles such as The Times, The National, The Herald and the Sunday Post

– Prime local titles such as The Press and Journal, The Courier and the Falkirk Herald

– While also being heard via radio shows such as Heart and Planer Radio

Click here to read our original release.

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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