Property PR sets CALA on the right path to media success

by Alice Hope

Monday, February 10th, 2020

Homebuilder proves it can walk the walk for Gullane community by supporting local campaign

Property PR sets CALA on the right path to media success | Holyrood PR

After 15 years of campaigning, Gullane residents are one big step closer to a safer route between their town and the nearest train station.

Before the Drem-Gullane Path Campaign began, accessing the train station from Gullane proved a dangerous pursuit, with the only viable route being alongside the busy and usually unlit main road.

Now, thanks to support from CALA Homes (East), work has begun on a four-mile path from the centre of Gullane to Drem.

Property PR experts at Holyrood PR worked together with CALA Homes, local campaigners, and residents to organise a photo call to celebrate the start of the path.

Issuing the photos with a press release drafted with input from third parties, including local MSPs, resulted in a flurry of media coverage across regional, national and specialist press in the paper, on the radio and online.

Some of the highlights included:

  • Over 11 minutes of discussion on BBC Radio Scotland: Out of Doors show
  • Major features in the regional press, such as East Lothian Courier, Edinburgh Evening News and Edinburgh Live
  • Key coverage across construction titles, such as Project Scotland, Construction Index and Scottish Construction Now.
  • Total Opportunities to See: 397,361

More on the Drem-Gullane path can be read here.

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Alice Hope is a member of the expert PR team at Scottish public relations agency, Holyrood PR in Edinburgh

Alice Hope

Account Executive, Alice Hope, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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