Beavers’ life-saving installation hits the headlines thanks to property PR
When CALA Homes donated £1000 to help the youngest section of an East Lothian Scouting Group install a life-saving external defibrillator, our property PR team knew just how to grab the media’s attention.
The defibrillator, Stationed at Gullane Village Hall, was installed by the local beavers group and was made possible by support from the British Heart Foundation as well as a generous donation from CALA Homes (East).
The defibrillator will be available for use by the wider community 24/7, helping to provide round-the-clock, life-saving first aid.
Our Property PR team jumped in to help share the news of the heartfelt installation, creating fantastic results:
- 8 items of coverage across National and regional titles
- 233,999 opportunities to see across print, online and social media publications
- Key features in; East Lothian Courier, Daily Advent, and The Edinburgh Reporter
Our team reached out to the beaver leader to discuss the significance of the installation and the positive effects the defibrillator will have on the community.
The team also spoke with Danny Owenson, Site Manager with CALA Homes (East) to gain more insight into CALA’s participation in the installation.
Our experts drafted a press release and sent it out to key titles, receiving valuable national and regional coverage.
The coverage helped to place CALA Homes in front of an abundance of potential new buyers as well as to the local community, helping to establish the company as a key contributor to the wellbeing of the area.
To read the original press release click here
To find out more about CALA Homes (East), click here; https://www.cala.co.uk/homes-for-sale/scotland/east-of-scotland/
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