property PR Photography, External

Revival of treasured housing style builds up national media attention

Cala Homes Media Coverage

Revival of treasured housing style builds up national media attention

Cala Homes Media Coverage

Property PR experts drive home media coverage after reimagined colony housing launches at sought-after suburb

Property PR Photography, colony housing style success post

When CALA Homes (East) announced the launch of the much-loved traditional Edinburgh colony housing model at its Cammo Meadows development our Property PR team new how to construct the perfect story.

First built in 1850, the traditional Edinburgh colony model is a housing style which is intrinsic to the capital. Consisting of a ground floor apartment with two duplex homes above it, the style has become beloved amongst city locals.

Inspired by this original design, CALA has now launched a “view home” at its Cammo Meadows development, the latest of its development to receive a modern interpretation of the traditional Edinburgh colony model.

Our property PR team were ready to showcase the cherished style, delivering the fantastic results:

  • 232,614 items of coverage across online and print publications
  • Exclusive feature in the Daily Record
  • Key features in; Edinburgh Architecture, Deadline News, and Urban Realm

Our team initially liaised with journalists from the Daily Mail to secure an exclusive feature on the colonies, obtaining professionally shot images and valuable design insight from David Smith, Architectural Manager at CALA Homes to help shape the story.

We then issued the release to the wider press, achieving fantastic coverage across refurb and renovation press, architecture press, property press, and Edinburgh regional press.

This coverage highlighted the new view home to an abundance of potential buyers and helped establish CALA’s commitment to bringing traditional design into the 21st Century for the modern homeowner.

Read the full story here.           

For more information about Cammo Meadows visit:https://www.cala.co.uk/homes-for-sale/scotland/edinburgh/cammo-meadows-edinburgh/

Are you looking for property PR to help boost your business? Find out how our team can help you below.

Getting in touch with our team of property PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our property PR team will get straight back to you:

Contact Form