Snapshot of restored school building get top marks from the media thanks to Property PR team

OUR property PR team helped CALA Homes (East) host a novel competition to showcase the best elements of its Boroughmuir development with a BBC photography star.

The three-week long competition, judged by Great British Photography Challenge Winner –  Jackson Moyles – saw residents submit a weekly photo of their new homes and the wider development, giving homeowners a chance to show off the B-listed Edinburgh landmark and former school building.

The winning image, captured by Anna Hadjitofi, showcased the intricate internal walkway of the building and was even reposted on Jackson’s Instagram story!

Our Property PR team stepped up to share the stunning shot, producing the following fantastic results:

• 11 items of coverage
• 351,537 opportunities to see across national, regional and specialist publications
• Featured in  Daily Express, The Scotsman and Edinburgh Evening News
• digital coverage,  shared by Jackson on social media

Our Property PR experts arranged for a dedicated video series to be created of Jackson at Boroughmuir – giving his top tips and tricks on how residents can capture their homes in the best light.

Our team drafted a release detailing the wider competition and showing off Anna’s amazing winning entry.

The key national, regional and specialist coverage generated highlighted the stunning design of the ex–school to a varied audience, putting the development in front of hundreds of thousands of potential new buyers searching for their dream home.

Read the full story here

To learn more about CALA homes, visit here.

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