New PR Success After Warners Expert Explains New Builds to Scotsman

by Scott Douglas

Monday, July 20th, 2009

Week of property PR success for leading Scottish solicitors

Opportunities Out There for First-Time Buyers | Property PR

A successful property PR campaign by Holyrood PR has landed Warners on front page news.

Edinburgh’s leading property solicitor Warners has once again been featured in the pages of Scotland’s national newspaper The Scotsman.

The firm, which is the number one solicitor estate agent in terms of sales and listings in the Capital, was quoted in an article about how builders are offering incentives to buyers in order to kick start the new build market.

Estate agency partner Scott Brown said that part exchange deals were becoming more popular, where homeowners can use their existing property to help purchase a new build home. Scott added that this kind of deal was proving popular and beneficial for both parties – especially is buyers are flexible with their moving in dates.

The full coverage appeared in the Scotsman’s smart money pages and came as the result of a PR push by Holyrood PR PR in Edinburgh.

Warners has also received a prestigious piece of coverage in one of Scotland’s biggest Sunday newspapers.

The Sunday Express ran a story about how the firm has highlighted dwindling interest in “fixer-upper” properties across the country in recent months.

Warners, which is the number one property solicitor in terms of sales and listings in Edinburgh, believes that thanks to the credit crunch, housebuyers are shunning properties that require a lot of restructuring. It says that, although these properties were made popular by shows like Grand Designs, housebuyers in the current climate were preferring to buy properties that require only minor cosmetic improvements.

The full coverage appeared in the Sunday Express and came as the result of a media campaign by public relations experts Holyrood PR PR in Edinburgh.

Edinburgh property solicitor Warners has been featured in the Evening News thanks to a media campaign by the Holyrood PR, PR in Scotland.

The Edinburgh newspaper explained that house-hunters in the Capital are shunning so-called “fixer-upper” properties due to the recession and are instead opting to buy flats and family homes only in need of minor cosmetic upgrading.

Estate agency partner at Warners, Scott Brown, told the Evening News: “The banks have tightened their mortgage lending criteria, so you can only afford to buy these kinds of properties if you have a sizeable deposit to put down.”

The story, handled by Scottish PR agency Holyrood PR, the leading media experts. It appeared in the Evening News, which has 150,000 readers-a-day in Warners’ core market area.

You can read the full article in the Evening News.

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    Scott Douglas, of public relations agency Holyrood PR in Scotland

    Scott Douglas

    Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
    As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
    Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

    View Scott's Profile

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