The new Cambuslang development plans of independent property developer has garnered mass media attention
OUR property PR team amassed widespread attention from various media outlets with news of Dundas Estates’ soon to be South Lanarkshire threshold, with its plans to create 128 new homes in the area.
The Livingston-based firm is no stranger to Cambuslang with a previous development already within the vicinity.
News of these forthcoming properties on the outskirts of Glasgow garnered huge public appeal. Offering a range of three, four and five bedroom homes, the development is targeted towards those with young families and those looking to settle in the area.
Our property PR experts immediately noticed the appeal in Dundas’ update and after sharing it with the media, success highlights included:
- 26 items of coverage
- 2,457,933 opportunities to see
- Trade coverage in WhatHouse
- Valuable local and national coverage in The Herald, The Scotsman, The Glasgow Evening Times and The Daily Record
Our diligent property PR team obtained the property specifications on the upcoming houses detailing important information such as location and house types and nearby amenities.
Following these details our team drafted a media release, and organised photographs before securing sign off. This was then distributed to significant national, regional and trade news outlets and media, which produced an influential scope across all.
This included notable mentions in trade coverage WhatHouse and a feature in The Glasgow Evening Times.
The release of this story was beneficial in garnering both brand intrigue and awareness to prospective buyers looking to purchase a home in a competitive market.
It was vital this release reached a wide audience both locally and regionally, demonstrating to people the proximity of the houses and increasing future sales.
Read the original release here
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