Property PR team convert story into PR success

WHEN a generous materials donation from Cala Homes (East) enabled Musselburgh RFC (MRFC) to expand its current facilities, our property PR team got their game faces on in preparation for delivering some serious results.

The donation enabled MRFC to build a brand-new storage facility, freeing up space in the club gym and allowing the club was to open its doors to the wider local community, offering a new option for those looking to get fit and healthy.

Our property PR team reached out to key figures at Musselburgh RFC and interviewed them about all the key details, making sure we didn’t miss a crumb of valuable information.

We then drafted a press release that sang to the media, telling the story of the generous donation and the positive impact it was to have on the wider community.

To help readers visualise the story, we organised professional photography that made sure to capture the impressive new facility, spacious gym and MRFC club manager, Neil Durham.

The results speak for themselves:

• 189,423 opportunities to see
• 15 items of coverage
• Featured in Project Scotland, The Edinburgh Reporter, East Lothian Courier & Edinburgh Evening News

By capturing the essence of the story, we succeeded in achieving brilliant results for Cala Homes (East), shining the spotlight on the ongoing support it provides to the local area and cementing its position as one of the UK’s leading housing developers.

To read the full story, visit; https://www.holyroodpr.co.uk/property-pr-rugby-club-to-reach-full-potential-following-generous-donation-to-improve-facilities-and-community/

Read the original press release below:

Rugby club to reach full potential following generous donation to improve facilities and community

Are you looking for property PR to help boost your business? Find out how our team can help you below.

Getting in touch with our team of social care PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our social care PR team will get straight back to you: