Links with a recent past brings the best out of Boroughmuir

by Chris Fairbairn

Thursday, January 14th, 2021

Property PR storytelling delivers impactful media and social publicity

Property PR photography Boroughmuir back to school success graphic, CALA Homes (East)
BOROUGHMUIR is renowned as one of Edinburgh’s finest state schools – and CALA’s redevelopment of its former home is proving top of the class. 
So we set about work on two stories linking with its recent history. The first, saw us work with CALA to invite and host the current headteacher and two senior pupils back into their former classrooms for the first time since leaving.
They were duly astonished at the transformation, marvelling at the showhome, the concourses and two completed view homes. We created a video and press release package, achieving:
  • 11 cuttings reaching more than 127,000 people
  • Coverage in The Edinburgh Reporter with a view count exceeding 11,000
  • More than 90 organic views on the YouTube video 
  • Shared across the Boroughmuir Former Pupils Facebook pages, securing extensive engagement 
  • Ideal collateral for sharing directly to prospects and those interested in the new homes 
Our second story focused again on the links with the celebrated school – specifically CALA Sales Consultant, Nicholas Levinson, a former pupil now tasked with “selling off his old classrooms”.
Again, we crafted a package to entice the media, securing:
These two stories demonstrate perfectly the huge value and reach that can be achieved through effective storytelling.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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