Integrated mini-campaign flourishes thanks to award-winning Scottish PR team
OUR team decided to get creative for National Houseplant Appreciation day – crafting a digitally led integrated campaign for CALA Homes (East) creating an ultimate houseplant guide for green-thumbed homeowners.
We organised a collaboration with Andrew Forbes of Edinburgh-based plant shop GREEN.MEADOWS, working closely with the plant expert to curate a series of videos and blogs to help newbies and plant pros alike elevate their spaces with greenery.
Ahead of the big day, we issued a press release on the guide, linking back to a dedicated page on CALA’s website.
On the day itself, we ensured professionally shot video and picture content was shared across CALA and Green Meadows social media channels to deliver a maximum impact mini-campaign.
Highlights included the following homegrown results:
- 18 items of coverage across online, print, and social media
- 225,810 opportunities to see
- 7 links to CALA’s website
- Key features in The Herald, Edinburgh Reporter, Project Scotland, Scottish Field and North Edinburgh News
- 11 posts across multiple social media platforms
- Reached 153,816 accounts
- 4 shares across Instagram from GREEN. Plantshops
Aligning with the PESO model, our property PR experts delivered a fully integrated campaign across multiple media channels through sharing social, press and web content.
Due to the increasing popularity of houseplants, our property PR experts jumped on the opportunity to generate some unique and engaging content – while simultaneously showcasing the best of CALA’s interior and balcony spaces.
In addition to shooting high quality video content at CALA’s Waterfront Plaza development, our team worked closely with Andrew and his team to create a series of blogs for plant pros and beginners alike.
Through ensuring a dedicated page was set up ahead of issuing our press release, publications were able to include links back to CALA’s website, encouraging web traffic.
For more information about CALA Homes, visit https://www.cala.co.uk/
Read the full story here:
Plant expert shares ultimate green-thumbed guide for those wanting to have a little jungle at home
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