Our property PR team helps Dundas Estates reach multiple national titles
Our team of property PR experts helped an award-winning housebuilder reach hundreds of thousands of potential buyers by reporting a 30% increase in first time buyers opting for larger homes at its flagship West Lothian development.
Instead of opting for the usual, one, two or three bedroom homes, first time buyers at Uphall Station Village (USV) in Livingston, had been opting for four of five bed homes – citing more space and bigger budgets
We delved deeper into the unusual figure, placing it in the context of the pandemic and the wider trend of increased saving throughout lockdown, twining the story with crucial sales information for USV.
Our story generated:
- 481,293 opportunities to see.
- A dedicated five page spread in the Scotsman property supplement.
- An additional 4 items of coverage across business and national press, including MSN UK and The Scotsman.
We were particularly delighted to land the five-page print feature in The Scotsman’s dedicated property supplement, which included detailed descriptions of the available housetypes at USV, including pricing information and how to arrange a viewing, as well as a variety of pictures.
The influential national coverage generated by our release helped Dundas reach a huge audience, introducing USV to more than 450,000 potential customers.
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