Property PR team help CALA share the story of three site managers achieving prestigious industry awards
THREE site managers from the Edinburgh and East Lothian areas have been awarded prestigious industry awards from the National Home Building Council (NHBC).
Gavin Mcann, from CALA Homes (East) at Ravenheugh Brae in Musselburgh, Ian Welsh from Waterfront Plaza and Mark Foley from the Crescent at Donaldson’s were part of 16 CALA site managers who achieved the Pride in the Job Award 2021
Our property PR team drafted two releases, one regionalised to East Lothian for Gavin and one regionalised to Edinburgh for Ian and Mark and issued each to targeted key press in each region.
We brought in the following results:
- 10 items of coverage
- 147,356 opportunities to see
- Prime targeted coverage in East Lothian Courier (print and online) and The Edinburgh Reporter and Deadline News
- Trade coverage in Project Scotland
Our coverage in key regional press meant that the success of the managers could be celebrated in communities local to their developments, boosting the individual reputations of the sites and helping to cement CALA in the local and wider consciousness as a quality housebuilder.
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