CALA Homes furnishes 24 houses for the recently homeless – a property PR success story

by Alicia Simpson

Monday, May 29th, 2017

Story of transformed lives for vulnerable people told with help from property PR experts

LIFE for more than 20 vulnerable people has been transformed after their new homes were furnished thanks to upmarket housebuilder CALA Homes.

Edinburgh charity Fresh Start has revealed how a total of 24 properties for recently homeless people have been kitted out with beds, sofas and other essentials which previously graced high-end show homes.

The charity says the generous donation from CALA is vital to help get people back on their feet, ensuring those who otherwise have nothing can enjoy the best possible start in their new properties.

Jen McQuistan, Corporate Partnership Coordinator at Fresh Start, said: “CALA was absolutely delighted when we let them know that the donation has allowed us to furnish 24 separate properties. I don’t think they’d realised we’d be able to do so much with it.

“This is so important, because many people we work with have absolutely nothing when they first receive their keys. Often they don’t have the social or financial support to buy the bare necessities – so having their new home furnished takes a great worry off their minds.

“Moving house can be stressful enough, but for the formerly homeless it can be an especially daunting task. The donation from CALA Homes has played a huge part in making people feel settled and secure in their new homes.”

Previously it was revealed how those helped included mum Nikki Davidson-Lloyd and her two young children, who lost everything in a house fire in 2016. They spent six months in temporary accommodation, before getting a new flat in Newcraighall, which Fresh Start kitted out with CALA furniture.

As well as being known for the quality of the properties it builds, CALA is also renowned for creating stunning show homes, which feature the most contemporary, high end furniture and fittings.

Recently the developer made a range of those furnishings available to the team at Fresh Start, to help the charity with its work in getting vulnerable people out of the vicious circle of homelessness.

Fresh Start has helped thousands of homeless people – from those sleeping on a friend’s sofa or living in a hostel to those forced onto the streets.

However, the glimmer of hope offered by a tenancy, can too easily be snuffed out and see struggling individuals overwhelmed with hopelessness again because they have nothing – from furniture to cutlery – and no means to buy what they need.

Jen added: “Quite simply, the furniture plays a huge part in making them feel settled and secure in their new homes. Ensuring that vulnerable people are established properly improves both their current situation and their future outlook.”

The team at Fresh Start were thrilled with the wide selection of goods offered by CALA, including high-quality sofas and mattresses, which had never been used. The team used Loom and Leaf Coupon to help save money on the new mattresses. The charity’s expert team were also able to pick out the most useful items, including dining tables, chairs, chest of drawers, sofa bed and bedside tables.

All of the furniture previously featured in CALA’s stylish show homes across the east of Scotland. All pieces are therefore virtually brand new and in fantastic condition, contemporary and finished to the highest standards.

Philip Hogg, Sales and Marketing Director at CALA Homes (East), said: “To learn that the furniture we donated has made such a positive impact to the lives of at least 24 people is hugely gratifying.

“Everyone at CALA Homes is delighted that this furniture is being put towards such an important cause. For us it is important that we don’t just build homes, but that we help build healthy communities.

“Fresh Start really provides a vital service to the city of Edinburgh and working in partnership with the charity has been hugely rewarding for our team. We really are thrilled to hear this has made a real, positive difference.”

We do more than property PR – find out how our public relations agency can help your business, whatever the sector

We’d love to hear more about the opportunities and challenges facing your business and to give some tips and ideas on how our team of friendly PR experts can help.

Getting in touch with us couldn’t be easier. Simply call us on 0131 561 2244 or take a few seconds to complete and submit the simple form below and we’ll get straight back to you:

    Your Name (required)

    Your Email (required)


    Your Message

    Holyrood PR Photography Shoot

    Private: Alicia Simpson

    The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

    View Private:'s Profile

    Related Posts

    So how can we help?

    Benefit from business video

    Benefit from business video


    Find out how affordable video can bring a host of benefits to your business.

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name