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by Chris Fairbairn

Monday, May 21st, 2018

A collection of exquisite residences are set to bring a contemporary twist to Edinburgh’s classic architecture

Property PR photography of exclusive new show apartments at CALA The Crescent

SINCE the days of the Roman Empire – through to the Georgian architectural gems of Bath and Edinburgh – the crescent has symbolised a place of great import as well as offering the height of luxury metropolitan living.

Now a selection of innovative and exquisite apartments, duplexes and penthouses set within the Scottish capital’s UNESCO World Heritage Site by CALA Homes (East), are set to bring a contemporary twist on that architectural classic.

Designed by acclaimed architect, Richard Murphy OBE, the impressive, sweeping crescent of glass-fronted, contemporary residences complement not only the neighbouring historic crescents of Edinburgh’s New Town, but also the A-listed Playfair building located within the grounds of the city’s iconic Donaldson’s estate.

Offering some of the city’s most sought-after new homes, it’s no surprise the apartments at CALA’s The Crescent at Donaldson’s are already in high demand.

Phillip Hogg, Sales and Marketing Director for CALA Homes (East), said: “This truly is unlike any other development in Scotland, showcasing a highly modern interpretation of the finest classical architecture, and in a way that is shaped around offering quality living both inside and out.

“We’d urge those interested to book an appointment as soon as possible, as we’re experiencing extremely high demand and interest.

As well as the stunning design, its incredible location is unmatched; offering a country estate located within the heart of Edinburgh.

Just a stone’s throw away from Haymarket, buyers here not only benefit from a city centre lifestyle, but also from the privacy offered within the landmark development itself, thanks to a grand lawn and leafy tree line.

With demand understandably high, reservations are now being taken on an appointment basis.

On booking an appointment, potential buyers can explore an exciting plot selector, which features key images including the spectacular views afforded from each home, virtual experiences and information on each individual apartment. Also featured is a fully integrated physical model allowing prospective buyers to immerse themselves fully in The Crescent.

A variety of spacious two and three-bedroom apartments are currently available for reservation from the first release of the development, ranging from £950,000 – £1,400,000.

Phillip added: “It’s a unique opportunity to buy a home in one of the most recognisable and upmarket developments in the capital. The Crescent is set in one of the most desirable locations in Edinburgh yet is minutes away from a city centre rich with culture.

“The interiors are equally impressive, because of the enhanced height of the most spectacular rooms. That lends the apartments real style. It also means they are extremely bright spaces offering spectacular panoramic views of William Playfair’s landmark Donaldson’s College building itself and across Edinburgh’s renowned skyline.

Construction started on The Crescent in the summer of 2017, including substantial excavations to create an underground car park to ensure the visibility of cars on site is kept to a minimum once it is completed.

The entire design of the development has been sympathetic to its surroundings in Edinburgh’s New Town, with the crescent shape inspired by some of the most impressive streets which form part of the Georgian masterpiece.

To enquire about booking an appointment, call 01313 412 667 or visit www.cala.co.uk/thecrescent

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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