Coverage hits key audience thanks to Property PR experts
AWARD-WINNING Property PR experts helped showcase one of the capital’s most desirable city homes by landing key Edinburgh press.
Located on the beautiful Donaldson’s Estate and spanning over 2000sq ft. The Duplex at The Crescent, CALA Homes (East) most award winning development, wanted to get the media drooling.
Originally, CALA were after an editorial for a specific feature, however, we felt this opened up new opportunities. We discussed with our client about how the editorial could be adapted to fit Edinburgh press and secure a wider audience.
After drafting the press release and sourcing high-quality images to go along with the story, we issued the release to key property, local and regional and national press.
Through our teams work, we were able to secure the following results:
- 712, 783 opportunities to see
- 10 items of coverage
- Key features in the Edinburgh Live, Edinburgh Evening News, and The Scotsman
The fantastic media coverage demonstrates the value the press release brought to the launch, informing a key Edinburgh audiences about the benefits of the duplex.
Through securing coverage in key Edinburgh media outlets as well as digital and social media, it helped to target CALA Homes’ key audiences, reaching many potential buyers.
Click here to read the full press release.
Think your business needs a boost with the help of some of our property PR expects? Get in touch today!
Getting in touch with us is easy. Phone us on 0131 561 2244 or fill out and submit the form below and we’ll get straight back to you:Contact Form