Property PR photography, CALA Homes The Crescent media success story

Property PR experts open Duplex doors to key audience

The Crescent at Donaldson's Media Coverage

Property PR experts open Duplex doors to key audience

The Crescent at Donaldson's Media Coverage

Coverage hits key audience thanks to Property PR experts

Property PR photography, CALA Homes The Crescent media success story

AWARD-WINNING Property PR experts helped showcase one of the capital’s most desirable city homes by landing key Edinburgh press.

Located on the beautiful Donaldson’s Estate and spanning over 2000sq ft. The Duplex at The Crescent, CALA Homes (East) most award winning development, wanted to get the media drooling.

Originally, CALA were after an editorial for a specific feature, however, we felt this opened up new opportunities. We discussed with our client about how the editorial could be adapted to fit Edinburgh press and secure a wider audience.

After drafting the press release and sourcing high-quality images to go along with the story, we issued the release to key property, local and regional and national press.

Through our teams work, we were able to secure the following results:

The fantastic media coverage demonstrates the value the press release brought to the launch, informing a key Edinburgh audiences about the benefits of the duplex.

Through securing coverage in key Edinburgh media outlets as well as digital and social media, it helped to target CALA Homes’ key audiences, reaching many potential buyers.

Click here to read the full press release.

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