PR team dig deep to gain brilliant coverage for housebuilder
A South Queensferry property development hit a major milestone when an eight-week intensive archaeological survey was announced to ensure any historically significant items on site were carefully removed ahead of a construction start.
The major undertaking marked a key step in the journey of Queensferry Heights by CALA Homes (East).
Our Property PR experts were called upon to share the news of this exciting announcement, so we got to work.
We drafted a release that highlighted the important surveying work CALA was due to undertake as well as showcasing the exciting development hitting the market for homebuyers desperate for the perfect view.
We tailored our pitches and aimed the story at relevant media, making sure to target the right outlets with the right message.
The story garnered brilliant results:
- 13 items of coverage
- 104,119 opportunities to see
- Featured in Scottish Construction Now, Scottish Housing News & Edinburgh Evening News
The coverage generated by our team put CALA in front of construction, building and housing press as well local and regional press, highlighting the significance of the project to the local area and also CALA’s engagement with local authorities to ensure correct practices are maintained throughout all of its builds.
Read the full story here:
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