Major headlines delivered by successful restaurant PR

by Alicia Simpson

Thursday, October 20th, 2016

Homeless Diners Enjoy Slap up Meal as Maison Bleue at Home Serves up a Food and Drink PR Success Story

Photographer Ian Georgeson, 07921 567360 Homeless people in Edinburgh have today (Mon) been treated to a fine dining meal at a chic new restaurant for the first time. Maison Bleue at Home opened in Edinburgh to a fanfare of praise just two weeks ago with a promise to feed members of the homeless community once a week, while also contributing its profits to charity. Now, the Queensferry Street eatery -run by renowned father and daughter restaurateurs Dean and Layla Gassabi - has debuted its special meal service, made possible by "pay it forward" contributions from diners. Guests were treated to a choice of venison haunch casserole with Mouselline cheesy mash or a wild mushroom penne pasta dish, followed by apple and red berry crumble with vanilla ice cream. Those taking part were selected by three homeless charities, Social Bite, Crisis and The Big Issue and booked their places through Social Bite cafes. They dined in small groups, accompanied by volunteers. Diner Michelle Dounie said: “The staff were great and the food was amazing – I would easily give it five stars. We were even given food to take away aswell, which was just superb. “The atmosphere was perfect too, really calm. You would never think that you were sitting with homeless people having a meal. I was with my partner and it just felt like my partner had taken me out for a lovely dinner.” Fellow diner, Natalie Mullen, commented: “I really enjoyed it my first experience at the restaurant. “It was good to come along, get out of the cold and enjoy a hot meal in the company of other folk who are in the same situation. I would definitely recommend it to others.” The restaurant is staffed, run and designed by the Maison Bleue team and for this venture, they are working in partnership with Josh Littlejohn of the Social Bite sandwich chain, a social enterprise which supports homeless people. Layla said: "It’s wonderful that Maison Bleue now has the opportunity to give something back t

WHEN an innovative and socially conscious new restaurant threw open its doors to members of the homeless community,  it also served up a fine selection of positive news headlines.

Maison Bleue at Home was feted for its proposals to give all of its profits to charity, while pledging to have a weekly sitting for homeless diners, as part of an ethical “pay it forward” scheme backed by customers.

By working with Food and Drink PR experts, Maison Bleue at Home saw its efforts rewarded as reports on the successful  first homeless service achieved an impressive spread of coverage across 50 national, local, business and trade titles.

The pick of the press was the story’s inclusion in a well-read daily titles, including The National, The Scotsman and The Herald, all of which are hugely important to our client in spreading the word of the social enterprise venture and encouraging as many people as possible to come along for an evening of fine dining and charitable contribution. Combined, these news sources reach a potential daily audience well in excess of 100,000 affluent and selective readers.

Restaurant PR photographs at Maison BleueJust like in a professional kitchen careful planning, artfully combined ingredients, and painstaking preparation yield the tastiest results – and the same is true in public relations. Read our blog post on how we cooked up this media success story

In addition, the story also appeared in many of the country’s leading evening newspapers, including the Edinburgh Evening News, Glasgow Evening Times and Aberdeen Evening Express. Between them, these Scottish papers sell close to 75,000 newspapers every day in Scotland, while their websites reach an even greater audience, helping build further online value for Maison Bleue at Home.

Further influential coverage was in the huge array of smaller, localised titles all across the country and beyond, with the story being told from Brechin and  Inverurie to  Scarborough.

Influential business press and trade media titles were also quick to pick up on the story, with articles appearing in Scottish Housing News, Housing Scotland Today, BQ Live, Scotland B2B and Scottish Business News Network.

This coverage helped spread the hugely positive news throughout a variety of sectors, reaching business people who are increasingly looking for ways to satisfy corporate social responsibility without foregoing the vital need for business entertaining.

Restaurant PR photography at Maison Bleue at HomeFind out more about Maison Bleue at Home – a joint venture between father and daughter restaurateurs Dean and Layla Gassabi, working in partnership with Social Bite – by reading our original media release.

The spread of coverage will ultimately help Maison Bleue at Home’s reputation as a charitable venture that seeks to combat homelessness and gaining it further support.

Isn’t it time your business benefited from this kind of powerful Food and Drink PR storytelling?

We can help your business to achieve a powerful, positive media profile that will help boost your business while also creating a more motivated and happier workforce.

To find out more give us a call on 0131 561 2244 or fill out the simple form below and we will get straight back to you:

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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