Homeless Diners Enjoy Slap up Meal as Maison Bleue at Home Serves up a Food and Drink PR Success Story

WHEN an innovative and socially conscious new restaurant threw open its doors to members of the homeless community,  it also served up a fine selection of positive news headlines.

Maison Bleue at Home was feted for its proposals to give all of its profits to charity, while pledging to have a weekly sitting for homeless diners, as part of an ethical “pay it forward” scheme backed by customers.

By working with Food and Drink PR experts, Maison Bleue at Home saw its efforts rewarded as reports on the successful  first homeless service achieved an impressive spread of coverage across 50 national, local, business and trade titles.

The pick of the press was the story’s inclusion in a well-read daily titles, including The National, The Scotsman and The Herald, all of which are hugely important to our client in spreading the word of the social enterprise venture and encouraging as many people as possible to come along for an evening of fine dining and charitable contribution. Combined, these news sources reach a potential daily audience well in excess of 100,000 affluent and selective readers.

Just like in a professional kitchen careful planning, artfully combined ingredients, and painstaking preparation yield the tastiest results – and the same is true in public relations. Read our blog post on how we cooked up this media success story

In addition, the story also appeared in many of the country’s leading evening newspapers, including the Edinburgh Evening News, Glasgow Evening Times and Aberdeen Evening Express. Between them, these Scottish papers sell close to 75,000 newspapers every day in Scotland, while their websites reach an even greater audience, helping build further online value for Maison Bleue at Home.

Further influential coverage was in the huge array of smaller, localised titles all across the country and beyond, with the story being told from Brechin and  Inverurie to  Scarborough.

Influential business press and trade media titles were also quick to pick up on the story, with articles appearing in Scottish Housing News, Housing Scotland Today, BQ Live, Scotland B2B and Scottish Business News Network.

This coverage helped spread the hugely positive news throughout a variety of sectors, reaching business people who are increasingly looking for ways to satisfy corporate social responsibility without foregoing the vital need for business entertaining.

Find out more about Maison Bleue at Home – a joint venture between father and daughter restaurateurs Dean and Layla Gassabi, working in partnership with Social Bite – by reading our original media release.

The spread of coverage will ultimately help Maison Bleue at Home’s reputation as a charitable venture that seeks to combat homelessness and gaining it further support.

Isn’t it time your business benefited from this kind of powerful Food and Drink PR storytelling?

We can help your business to achieve a powerful, positive media profile that will help boost your business while also creating a more motivated and happier workforce.

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