Headhunting and recruitment firm secures major media coverage, with help from professional services PR experts
WHEN Scotland’s foremost financial services recruitment experts uncovered a major trend with working women, we helped them share that story with an enormous audience.
Louise Powrie is one of the female leaders at Core-Asset Consulting, renowned across financial services as the premier company to find the right talent for high-powered jobs.
She told us there had been a major jump in female job candidates post-pandemic – and explained that this was down to working mums returning to the jobs market as restriction eased and new flexible working options became the norm.
Our team of professional services PR experts recognised this as a powerful potential news story for the business and financial media – and worked closely with Louise to shape it and flesh it out. Then we targeted the story to the relevant media.
The results were stellar, reaching an audience of up to 710,000 people.
Coverage highlights included:
- 23 Items of media exposure across print, digital and social media
- Over 710,000 opportunities to see
- Coverage across national, regional, business and specialist trade titles.
- Powerful business media attention in The Scotsman, Scottish Business insider, Daily Business, Director of Finance, Scottish Financial News and FTAdviser
As well as the line about working women flocking back to the jobs market, the media were also enamoured of another story line we provided for them – that London-based firms were luring Scottish talent with City-based salaries and the offer of remote working.
The coverage was major coup for the Core-Asset Consulting team – helping position them as the recruiters par excellence for the fiercely competitive financial services sector, one of the most important elements in Scotland’s economy.
It also demonstrated to readers that Core-Asset Consulting is a diverse organisation and a progressive firm that has championed greater diversity, equality, flexibility and corporate social responsibility.
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