PR success for key acquisition is sewn up for Tweed
A FIRST foray into PR is always a bit unnerving.
It tends to create a lot of questioning, such as: Do I have anything interesting to say; Will the media pick up on it – and who will see it anyway and what difference will it make?
But as Tweed Wealth Management found out, they were more than in safe hands – and left amazed at the results – when professional services PR experts Holyrood PR managed the announcement of their acquisition of Inverness-based John Home Wealth Management.
Any doubts they may have had were completely blown aside as not only did our expertly crafted media release secure hugely impressive coverage across a range of high quality titles – it lead to a sweep of positive, and potentially lucrative, results.
Co-founder Alison Welsh said: “We were delighted to get such extensive exposure – what a start to our PR journey. We were especially pleased to land key target coverage in the Highlands and Inverness, where our business growth is focused.
“Working with Holyrood PR was a joy – they supported us at every step and ensured our key messages were delivered.
“Our staff were buzzing to see the company feature so highly in the media, but even better the activity had delivered some major wins for the business that we never imagined would happen so quickly. We had a sharp increase in visits to our website, a significant increase in CVs received and at least four potential client enquiries come through – one of which looks very serious and interesting.”
The coverage highlights included:
- More than 40 items of coverage across print, online and social media
- 1.2m opportunities to see
- National coverage in top tier business titles, including – The Scotsman, The Herald, The Times and Press and Journal
- Important local media penetration in the Inverness/Highlands
- Various requests for follow up interviews, including the influential International Advisor
In our release we worked closely with Tweed Wealth Management to identify the key messages, important data and high level information behind the important acquisition. As this was the first time Tweed WM has used PR, the release was aimed at introducing them to media – and wider audiences – and positioning them as major player in Scotland’s burgeoning financial advisors market.
Read the original release here:
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