A DIRECTOR dedicated to the succession plan found his rural firm in the national headlines following assistance from public relations experts
Our professional services PR team were informed by our client, Ownership Associates that it was on the verge of transitioning Scotland’s first full-service accountancy firm to employee ownership.
Reid & Fraser Chartered Accountants are a cornerstone of the Highland landscape with offices in both Thurso and Wick. Director, Stuart Walker, opted for the employee-owned model as he began planning his exit from the business.
Stuart sought the help of Carole Leslie at Ownership Associates, alongside Lindsays Solicitors and ICAS to make the move to the succession model.
Following the transition our professional services PR stepped in to write a compelling milestone release which garnered huge amounts of attention.
Due to this memorable change:
- 11144 opportunities to see
- 8 items of coverage
- Highlights in Scottish Financial News, Business Mondays, Daily Business
Our experts collaborated with Stuart by conducting an interview, where he expressed that by moving into an employee ownership trust, it would secure the business for the staff and maintain the integrity of the firm for its loyal clients.
The team then identified the most newsworthy line and drafted a media release. We asked Stuart what outlets he wanted our team target and tailored the piece to fit his needs.
The release then had external contributions from Douglas Roberts, a Partner at Lindsays, Jeremy Clarke, Assistant Director, Practice at ICAS and Carole Leslie of Ownership Associates, and was coordinated by our experts through a diligent sign off process before sending to targeted media outlets.
Being the first full-service accountancy firm to adopt employee-ownership we also contacted the bespoke outlet CA Magazine – dedicated to chartered accountants – and achieved a feature which is set to appear in next month’s issue.
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