Brilliant business success story reaches huge audience, with help of professional services PR
A BUSINESS leader dedicated to delivering a succession plan found his rural firm in the national headlines – with the help of our professional services PR team
Reid & Fraser Chartered Accountants are a fixture of the Highland business landscape with offices in both Thurso and Wick. Director, Stuart Walker, opted for the employee-owned model as he began planning his exit from the business.
Stuart worked with our client, Ownership Associates, which has a successful partnership with our PR agency. We sprung into action to tell the story of Scotland’s first full-service accountancy firm transitioning to employee ownership.
With our input, this business milestone became a compelling story which garnered huge amounts of attention, with successes including
- At least eight items of coverage
- National exposure in the business pages of The Scotsman and The Herald
- Specialist media highlights in Scottish Financial News and Accountancy Daily
- Business coverage in Business Mondays, Daily Business
- Valuable local exposure in the Press & Journal and the John O’Groats Journal
- Further reach via the Lindsays Solicitors website and Scottish Legal News
- 502,757 opportunities to see
These stellar successes were delivered after Stuart sought the help of Carole Leslie at Ownership Associates, alongside Lindsays Solicitors and ICAS to make the move to the succession model.
Our experts collaborated with Stuart by conducting an interview, where he expressed that by moving into an employee ownership trust, it would secure the business for the staff and maintain the integrity of the firm for its loyal clients.
We then identified the most newsworthy line and drafted a media release and created a bespoke media list of the most relevant and important media titles.
The release then had external contributions from Douglas Roberts, a Partner at Lindsays, Jeremy Clarke, Assistant Director, Practice at ICAS and Carole Leslie of Ownership Associates, and was coordinated by our experts through a diligent sign off process before sending to targeted media outlets.
Being the first full-service accountancy firm to adopt employee-ownership we also contacted the bespoke outlet CA Magazine – dedicated to chartered accountants – and achieved a feature which is set to appear in next month’s issue.
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