Number crunchers count on the value of national, regional, business and local media exposure
WHEN dynamic accountancy firm Douglas Home & Co launched its showpiece new Edinburgh office, we made sure the story hit the headlines in a big way.
The tax and accounting specialist already has a major footprint across the Borders and north of England, but believes its new base in the Scottish capital is the key to the next stage of growth.
So, it was vital to the business that news of its ambitious expansion got in front of exactly the right audience – businesses across Edinburgh and the Lothians.
The company turned to our team of professional services PR experts – and we made sure the story achieved the following stellar results:
- Delivered 21 items of coverage
- Created 511,457 opportunities to see the story
- Achieved coverage in national, regional, business and local media
- Highlights include The Scotsman, The Herald and Edinburgh Evening News
We gave the story real punch by digging out a great news hook about the number of businesses needing help with succession planning, because the pandemic has hastened many key business people to retire or pivot into new careers.
On top of that, we also organised and delivered outstanding professional PR photography, which gave the whole package an extra edge which caught the eye of professional journalists and business writers
Douglas Home & Co already operates offices in the Borders, East Lothian and the North of England but Managing Director Darren Thomson and his team see Edinburgh as the key to further expansion across central Scotland.
The huge reach secured by our PR campaign showcased DHCO as a successful firm that has grown far beyond its Borders roots, creating awareness to their target audience and anyone who is seeking professional accountancy in Edinburgh.
In addition, the story highlights the company’s commitment to its current and potential clients as well as its focus and ability on helping businesses to bounce back from the pandemic.
Established in 1983, Douglas Home & Company provides a range of services from tax planning to IT support Trust & Estates and more. For more information, visit https://www.douglashomeandco.co.uk/
Read the full story here.
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