Clothing giant Primark has been celebrating after receiving more prestigious coverage in the UK property and architecture press.
The high street retailer was featured in influential web news site Property Mall, which reports on key developments in the UK property and architecture industry.
The article focussed on Primark’s plans to create a new flagship store on Edinburgh’s Princes Street, which is expected to be open to the public by the end of 2011. The firm has just completed a major consultation into the plans and has submitted its final planning application for the project, and expects the plans to be discussed by Edinburgh’s city council this summer.
The full article can be viewed on the Property Mall website and was the result of a sustained PR in Scotland strategy by Holyrood PR public relations in Edinburgh.