Primark Is In The Bag For Scotland’s Capital

by Laura Berry

Thursday, August 26th, 2010

Guardian Primark Primark bags a PR Scotland bargain with coverage in The Guradian’s online blog. 

The blog which features the latest news, views and events from Scotland’s capital has focused an entry solely on the retail giant’s planning permission win, giving them the go ahead for their Scottish flagship store. 

Located on Princes Street, the multi million development will provide 75,000 square feet of retail space, making it a safe haven for shoppers from all over Scotland.

Work is due to start on the site at the beginning of September and looks set to be completed by December 2011. The site will undergo a complete demolition and reconfiguration of the internal foundations – in keeping with the historic nature of the surrounding area. 

The blog entry highlights how the new store will have an unprecedently positive impact on the economy of the city – making Princes Street attractive once more to larger retailers.  The store will also create numerous construction and retail jobs, providing a boost to Edinburgh’s employment rates.

Tom Buchanan City of Edinburgh Council’s economic development officer quotes in the article: “Not only will this development provide a welcome boost to our retail offering, but it will also create a great many jobs during these difficult times.

“Like us, Primark recognises the tremendous potential of Princes Street as a shopping destination and I look forward to the development progressing to the next stage.”

As part of the construction and planning permission process, Primark set up a consultation website, which attracted over 7,000 people.

The website was regularly monitored by the Holyrood PR as part of a stakeholder engagement campaign and it provided a platform for members of the public to express their views and learn more about the coming store.

The full blog entry can be read on the Guardian’s website and was secured as part of a successful PR campaign carried out by Holyrood PR.

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