Primark Hits The Capital In Style

by Laura Berry

Sunday, December 11th, 2011

Excellent Consumer PR Success For Edinburgh Primark

Holyrood PR in Scotland helped launch Primark's flagship Scottish storePRIMARK featured in a piece in the Glasgow Sunday Herald following the launch of its Edinburgh flagship store on Princes Street. 

Despite the freezing temperatures, shoppers queued in their hundreds to get into the long awaited fashion store.

Laura Hamilton, who had queued since 6am said: “I can’t wait to snap up a few bargains.”

Paul Merchant, CEO of Primark, said: “When you look at the customers in here today it is all ages, from young kids through to grandmothers.”

This coverage was secured on behalf of Primark, thanks to the excellent media relations of The Holyrood Partnership.

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