A column within the newspaper explains that the high street giant is inviting members of the public to voice their views and opinions on the new flagship store.
Primark hope to add to its 16 stores in Scotland by opening a 70,000 sq ft outlet on Princes Street and is in the process of remodelling one of Edinburgh city centre’s least popular buildings.
The article states that anyone interested in learning more about the “emerging proposals” or comment on the “exciting opportunity” can attend the public meetings.
A mention of company’s public consultation website is also included in the piece.
The integrated public relations and social media strategy for the campaign is being handled by Holyrood PR, public relations Scotland.