Primark Hits The Capital In Style
Sunday, December 11th, 2011
on behalf of Primark Edinburgh
Excellent Consumer PR Success For Edinburgh Primark
PRIMARK featured in a piece in the Glasgow Sunday Herald following the launch of its Edinburgh flagship store on Princes Street.
Despite the freezing temperatures, shoppers queued in their hundreds to get into the long awaited fashion store.
Laura Hamilton, who had queued since 6am said: “I can’t wait to snap up a few bargains.”
Paul Merchant, CEO of Primark, said: “When you look at the customers in here today it is all ages, from young kids through to grandmothers.”
Fashion store dresses to impress with successful consumer PR
Primark featured in a piece on The Edinburgh Evening News Online, leading up to the opening of its new store in Princes Street, Edinburgh.
The Holyrood PR team styled a fashion shoot using clothes from the store to create a Christmas party themed piece. The photographs from this feature in the article.
The arrival of the store in the capital is a huge deal, with some even going as far as to say that it will be just as important for Edinburgh as Harvey Nichols’.
Tim Danaher, editor of Retail Week, said: “Primark has an amazing effect on a lot of towns when it opens just because it gets people back into the town.
“Its magic is its ability to translate trends on the catwalks to the shops and get them out there cheaply in double-quick time. It’s something unique. It’s a destination and not many retailers can claim they are a genuine destination.”
None of the clothes used in the fashion shoot cost more than £30, a great example of how the store brings fashionable and affordable pieces to the high street.
As well as fantastic media relations for the clothing giant, we also worked with Primark to make sure the store was granted planning permission in the first place.
Great consumer PR For Scottish Primark
PRIMARK featured in a piece in The Scotsman Magazine – perfectly timed to coincide with the launch of the new store on Princes Street in Edinburgh.
The article details the sheer scale of the new store, which is 75,000 square feet and six floors.
The piece also features a photo of a model dressed entirely in Primark, and gives details of some key pieces which will be available to buy.
Great coverage for Scottish flagship Primark store
FASHION giant Primark featured in a double page spread in The Scotsman – on the day of its Princes Street store opening.
The article explains that business leaders are hoping that the launch of the new store in Edinburgh will kickstart a successful run up to Christmas for the high street.
Shoppers have long hoped to see a Primark arrive in the capital, and finally the low-price retailer has landed.
Primark chief executive Paul Marchant said: “We are delighted to be opening our Scottish flagship store on Edinburgh’s Princes Street. We know there has been a huge demand for a Primark in Edinburgh so we are delighted to finally be turning this into a reality.”
A spokesman for Primark added: “We have been working tirelessly to create our new flagship store in the heart of Edinburgh over the past year, so we’re delighted to announce that it will be completed and open to shoppers.”
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