The Scottish Licensing and Trade News (SLTN) publication has featured an article on the recent price rise at the Glasshouse Off the Mile, showing the increase to be perfect business sense.
Steven Adair, owner and head chef at the restaurant located in St Giles St in the city centre, made the bold business move after it seemed that the lower prices put potential customers off visiting the restaurant.
The move saw a price increase on main meals, with £4 being addded to the price of a rump steak now pricing it at £16.95 and charging £13.50 for sea bass which orginally cost £9.95.
Adair believes that the new pricing scheme has been successful, seeing a 30% increase in bookings.
He quotes in the article: “In most cases the prices went up £3 or £4, but the response was amazing; it seems people are much happier to pay more money for our food as long as it registers as a reasonable price.”
The full article is featured in the may edition of SLTN and was secured as part of a successful PR campaign carried out by the Holyrood PR.