AWARD WINNING PR AGENCY SECURES COVERAGE FOR LEADING HEALTHCARE CLIENT

A Bupa Care Home has come up with an unusual therapy for residents who are living with dementia – by providing them with their very own traditional ‘pub’.

Bupa’s Craigbank Care Home, in Glasgow, recently opened ‘The Doncaster’ as a concept to provide a recognisable social environment for residents to relive the past – and encourage the sharing of memories and stories.

Although the ‘pub’ is a not a licensed premises, it is fully equipped for social activities with table football and a darts board and comes complete with traditional beer mats and pint glasses to help create an authentic atmosphere.

Here at Holyrood PR we always ensure our clients receive campaigns which are tailored to suit the right audiences at the right time.

And we made sure Bupa had the best possible coverage with key hits in titles such as the Daily Express, Evening Times, Deadline News, Care Home News, The Carer UK, The Modern Scotsman and Care and Nursing Magazine.

Care coverage is crucial for hitting the right key audiences therefore we made sure we swept the board by ensuring sure all the right platforms featured the innovative story.

Even more so than that – we brought the pub launch to mass attention by securing features in the Glasgow Evening Times and the Scottish Daily Express.

Both platforms are heavy hitters for target audiences with Evening Times featuring a circulation of 63,000 and Daily Express sitting t 55,000.

Make sure you stay tuned for some more exciting coverage updates to come regarding the inspiring care home story, for more information you can also access the original media release.

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