Scottish PR experts the Holyrood PR have brought another success to the Care Commission after The Herald reported on the standard of dementia care in some of Scotland’s care homes.

The article in the Scottish broadsheet highlighted the main points of a newly-published expert report, Remember, I’m Still Me, which was published jointly by the Care Commission and the Mental Welfare Commission following inspections at 30 Scottish care homes for older people.

Both organisations expressed serious concerns about the extent of drugs being administered to dementia patients, often hidden in food or drink. Experts also said care homes would have to work much harder to improve care.

The newspaper also quoted Scotland’s public health minister, Shona Robison, who said that the report was “deeply shocking”.

The Herald article was among the significant coverage generated after Holyrood PR PR in Edinburgh handled the public relations campaign in Scotland.