PR in Edinburgh for Jamie’s Dragon Win

Tourist attraction King Arthur’s Labyrinth has welcomed a piece of high-profile media coverage in the Edinburgh Evening News.

The daily newspaper ran a story about how Midlothian resident Jamie Clarke had emerged victorious in the attraction’s recent gold dragon competition.

Jamie was picked over thousands of other visitors as the winner in the draw, which was held at King Arthur’s Labyrinth over the summer months in 2009. His prize was a one-of-a-kind heirloom – a £2000 hand-crafted Welsh dragon made of solid gold.

The full story can be viewed on the Evening News website and was the result of a Scottish PR  campaign designed by media experts the Holyrood Partnership.