PR Team are #BackingBlue and converting stories to coverage

by Craig Sinclair

Thursday, March 9th, 2017

PR Video goes hand in hand to tell stories and convert winning coverage for businesses

As reigning Five Nations’ Champions, Scotland, surge inexorably to the Six Nations title, we are celebrating a Triple Crown of coverage in this month’s PR video.

We kick off this month’s PR video with a grand slam of coverage for Mackie’s Ice Cream.
The Scottish family run business scored an ice-cream parlours-worth of coverage in the Daily Record, the Press and Journal and all across Scotland after they announced they were ditching run-of-the-mill budget ice cream for a more upmarket, luxurious treat.

We put the cherry on top of that scoop with another targeted news release on Mackie’s successes over the previous year. Our story reached the country’s biggest and most respected outlets.
All in all we grabbed a delicious haul of coverage in 57 articles creating an incredible 3,076,187 opportunities to see.

How’s that for hundreds and thousands?


Nine types of video to benefit businessesFind out the nine ways to use PR video to boost your business and increase your bottom line


We converted fantastic coverage for our client Blackwood after announcing the construction of six pioneering homes is well underway in Dundee.

The state-of-the-art homes are set to transform the lives of those with disabilities, and will set a new standard of accessibility by combining technology, modern construction and engagement to meet the changing needs of Blackwood’s customers.

The story has already gone on to hit the headlines appearing across a range of titles including Dundee Evening Telegraph, Third Force News, SFHA, Scottish Housing News, The Care Home Environment and U can 2 Magazine.

The Fortis Datacentre near Newhouse in North Lanarkshire is now live as promoted by Scottish PR AgencyWe’ve scored two success stories for Commsworld, after they struck up a key partnership with Scotland’s most advanced datacentre.

The Fortis data centre is a unique £200 Million pound, energy efficient facility.
After connecting to the Commsworld Pure fibre network, thousands of Scottish businesses can now access the data centre in less than one millisecond via Commsworld’s Pure fibre network.

Those two stories combined reached an incredible 740,000 potential readers and connected Commworld to key coverage in national, business and industry titles.

 

LET OUR EXPERT VIDEO PRODUCTION SERVICES TELL YOUR BUSINESS STORY TO THE WORLD

Your business story deserves to get the attention of the world, and what better way to do that with a slick, professional video that shows the world the people that make your business and the stories that drive them to bring the best service to their customers, Get in touch with our video production team in Edinburgh on 0131 561 2244 or fill out the contact form below, and we’ll be in touch soon.

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Craig Sinclair

Craig is our resident video expert. His videos are now an essential part of Holyrood PR's enviable reputation on telling powerful stories.

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