PR Success for Scots Porridge Oats Man

by Alicia Simpson

Tuesday, October 20th, 2015

Edinburgh Care PRBupa Care resident Neil McNeil made headlines on his 104th Birthday when he revealed his secret to a healthy, long life… a hearty bowl of porridge!

Following this revelation, the 104 year old’s story received a great deal of media attention in the national and regional press.

With the help of multi-award winning Edinburgh PR agency, Holyrood Partnership, Neil was able to celebrate his birthday with the country, both in print and online.


Check out the original press release here


Edinburgh Care PRMr McNeil’s Centenarian celebration was well covered by, amongst others, the Daily Record Online, the Daily Express and the Glasgow Courier.

In addition to this, the story was run in specialist publications the Caring Times and Care and Nursing Magazine making contact with professionals in the care profession.

Edinburgh care PRAll in all, the piece was covered in 8 different reputable and well-read regional and national publications. This media success and reach was possible with the award winning PR, provided by Holyrood Partnership and has helped to spread BUPA’s message and reputation to a wide audience and industry experts.


 

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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