PR Scotland secures cool coverage for mackie's following profits triumph against all odds

Ice cream profits triumph against all odds

Mackie's of Scotland Media Coverage

Ice cream profits triumph against all odds

Mackie's of Scotland Media Coverage

PR Scotland experts help award-winning ice cream producer celebrate record revenues 

PR Scotland secures cool coverage for mackie's following profits triumph against all odds

WHEN Mackie’s of Scotland announced an impressive turnover in sales following a tricky two years, the team at our PR Scotland agency couldn’t wait to share the news.

The company’s year-end release highlighted record profits for the family-run business, but also warned about the challenges of rising costs due to the global pandemic.

Here are the highlights:

– 25 items of coverage across national, local, business, and trade specialist media titles

– 517,797 opportunities to see online, in print, and across social media 

– Trade specialist coverage in The Grocer, Scottish Farmer and Taste Magazine

– Features in Business ConnectBusiness Mondays and Deeside Piper & Herald

The piece details the all-important facts and figures of Mackie’s business from the previous year. Our PR team secured both national, regional and specialist business coverage for the piece.

Careful tailoring of the media release was required as we liaised with Mackie’s to decipher the key messages following the year-end results.

Our efforts in sharing this story helped keep Mackie’s name in the spotlight as a hard working and successful family brand in the eyes of customers, as well as its competitors in the sector.


Read the full story here:

Mackie’s faces down challenges to deliver turnover and profit spike

Looking for PR Scotland agency expertise to get you similar results? 

Like this example shows, the team at our PR Scotland agency work day-in day-out to transform the everyday brilliance of our clients into work that makes us – and them – proud.

If you’re interested in finding out more about what our PR Scotland experts can do for you, get in touch on 0131 561 2244, or by using the form below: 

Contact Form