PR Scotland experts help award-winning ice cream producer celebrate record revenues
WHEN Mackie’s of Scotland announced an impressive turnover in sales following a tricky two years, the team at our PR Scotland agency couldn’t wait to share the news.
The company’s year-end release highlighted record profits for the family-run business, but also warned about the challenges of rising costs due to the global pandemic.
Here are the highlights:
– 25 items of coverage across national, local, business, and trade specialist media titles
– 517,797 opportunities to see online, in print, and across social media
– Trade specialist coverage in The Grocer, Scottish Farmer and Taste Magazine
– Features in Business Connect, Business Mondays and Deeside Piper & Herald
The piece details the all-important facts and figures of Mackie’s business from the previous year. Our PR team secured both national, regional and specialist business coverage for the piece.
Careful tailoring of the media release was required as we liaised with Mackie’s to decipher the key messages following the year-end results.
Our efforts in sharing this story helped keep Mackie’s name in the spotlight as a hard working and successful family brand in the eyes of customers, as well as its competitors in the sector.
Read the full story here:
Mackie’s faces down challenges to deliver turnover and profit spike
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