PR photography helped swing it for successful golf campaign

by Scott Douglas

Saturday, November 22nd, 2014


 

Picture PerfectPowerful PR photography is crucial for businesses, with the right images making a dramatic impact on success. As part of our PICTURE PERFECT series of posts, our award winning public relations agency explains how quality pictures drive media coverage, website success and social media buzz.


 

Images captured the old and new of kids tournament – and caught the eye of the media

SOMETIMES the simplest pictures make the biggest impact.

Like the suite of images we conceived, arranged and delivered for the launch of the 2009 U.S. Kids Golf European Championships, held in East Lothian (see the short video, below).

The American-based organisation is committed to helping modern youngsters explore the possibilities offered by golf, including having fun, learning good etiquette, good sporting behaviour and taking up a healthy, outdoor past time.

So when its biggest tournament outside of America was due to touch down in Scotland, the historic home of golf, we wanted PR pictures that would help explain that mixture of modern and traditional.

So we kitted out one young player in the golfing attire of yesteryear, including a custom made Tweed cap, plus fours, brogues and old-fashioned, wooden-shafted club.

Then we posed him alongside the modern equivalent – this time a talented young female player with all of the modern kit on offer from U.S. Kids Golf, including state-of-the-art clubs customised for younger players.

US Kids GolfThe talented pair of young players strutted their stuff on the greens, fairways – and bunkers – of the acclaimed Gullane Golf Course in East Lothian, yielding one of our most successful ever set of shots we’ve been involved with.

Images from the suite of PR photography appeared in dozens of publications including newspapers across the UK and Europe, golf blogs, specialist magazines and on the U.S. Kids Golf website.

Years on the images are an evergreen attraction on our own website, attracting many visits every month without fail.

The success of those images persuaded U.S. Kids Golf to make photographs a centrepiece of every subsequent European Championship held in East Lothian. Photos taken ahead of each launch, as well as pictures during the competition, drive massive website traffic around the tournament.

Meanwhile the successs of the consecutive PR campaigns – including the all important PR photography – has won a clutch of public relations awards for our Edinburgh PR agency (including Best Sporting Campaign).


Our Picture Perfect series of posts is an essential business guide to getting the most from PR photography – in newspapers, websites, brochures. Keep ahead of rivals by checking the real life case studies


 

 

How can the Holyrood Partnership PR experts help your business?

We believe that stories at the heart of every business and when they are well told to the right audience they improve the bottom line and make better places to work.

Every story can be better told with the aid of pictures in an era where the most important communication tools – including social networks – are creating a greater demand for photography than ever before. For more than a decade we have put photography at the heart of our story telling business and for the past six years we have also offered video services.

As a result we have vast experience, knowledge and a reservoir of insight that forward-thinking businesses recognise and want a part of. If you think your business could benefit from a picture makeover, check out the many hassle free ways to contact us. Alternatively just phone 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.

 

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