PR in Scotland generates great coverage for business client

by Stuart Milne

Thursday, September 15th, 2016

 

cov-montage-metal-thefts

When our client the Scottish Business Resilience Centre (SBRC) look to warn the public about the potential pitfalls of operating in Scotland it is of the utmost importance that their message makes it to every corner of the country. With our high quality PR in Scotland we were able to deliver what they needed.

On this occasion new law designed to discourage metal theft was the issue and we honed the story over a number weeks to give the SBRC multiple bites of the cherry.

The day of the announcement we worked hard, not only securing press attendance at a media event, but gaining column inches in Glasgow’s Evening Times one of the city’s most read titles attracting an audience of 73,010 in Scotland’s largest city.

Our next target was to grab the headlines in the much needed construction press for whom the news would have the greatest impact. Project Scotland delivered online helping the SBRC reach those most affected and encouraged by the change.


Read the original press release issued to the media


To generate the widest coverage possible we tweaked our original release for a regional roll out, enabling us to hit a whopping 16 titles from as far afield as the Borders and the Moray Firth.

With stories cropping up in the Motherwell Times, East Kilbride News and the Border Telegraph we reached a potential readership of more than 170,000 readers combined.

Add into this a more than ample supply of online coverage and we maximised the opportunity to get the word out about this industry changing news.

Don’t scrap for coverage, let our PR agency take care of it for you.

Call us now on 0131561 2244 or fill out the form below:

Your Name (required)

Your Email (required)

Subject

Your Message

Please leave this field empty.

Headshot of Stuart Milne Holyrood PR Photography Shoot

Related Posts

So how can we help?

Benefit from business video

Benefit from business video

Action!

Find out how affordable video can bring a host of benefits to your business.

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name