More than Scraps of Coverage for Scottish Business Client

When our client the Scottish Business Resilience Centre (SBRC) look to warn the public about the potential pitfalls of operating in Scotland it is of the utmost importance that their message makes it to every corner of the country. With our high quality PR in Scotland we were able to deliver what they needed.

On this occasion new law designed to discourage metal theft was the issue and we honed the story over a number weeks to give the SBRC multiple bites of the cherry.

The day of the announcement we worked hard, not only securing press attendance at a media event, but gaining column inches in Glasgow’s Evening Times one of the city’s most read titles attracting an audience of 73,010 in Scotland’s largest city.

Our next target was to grab the headlines in the much needed construction press for whom the news would have the greatest impact. Project Scotland delivered online helping the SBRC reach those most affected and encouraged by the change.

Read the original press release issued to the media

To generate the widest coverage possible we tweaked our original release for a regional roll out, enabling us to hit a whopping 16 titles from as far afield as the Borders and the Moray Firth.

With stories cropping up in the Motherwell Times, East Kilbride News and the Border Telegraph we reached a potential readership of more than 170,000 readers combined.

Add into this a more than ample supply of online coverage and we maximised the opportunity to get the word out about this industry changing news.