Social Care PR experts secure coverage success showcasing care home staff turned hairdressers
THERE will be no more bad hair days for lucky residents at a Scottish care home – after we helped it tell the story of an innovative lockdown hair salon.
Staff at Mansfield Care’s Pine Villa care home in Loanhead, near Edinburgh, came up with the idea while pandemic restrictions left residents unable to get their ususal cut, style and blow dry.
Realising that residents were down in the dumps because they couldn’t look or feel their best, dedicated carers offered the hair styling and pampering session to lift their spirits.
With our help it wasn’t just the residents who looked great – with Mansfield Care getting a huge profile boost as the media lapped up the story, with results including:
- 20 items of coverage
- 417,717 opportunities to see
- National Coverage in The Herald
- Regional and local coverage in Edinburgh Evening News and in the Midlothian Advertiser
- Specialist coverage in Care Home (web) and The Carer UK (web)
To achieve these stellar results we first had to identify the story – the convinced the Mansfield Care team and the residents and relatives at Pine Villa that it was a positive tale worth sharing.
From there, our team of social care PR expert pulled together a detailed plan and filled in the gaps by scheduling interviews with the residents and various other calls.
We then drafted the story, steered it through full sign off – ensuring everyone involved was happy with it. We even helped organise the photos, by briefing those involved on how to capture some eye-catching images.
Then we issued the entire package to the national, local and specialist media, dealing with all of their follow up enquiries and requests.
The resulting stories ensured Mansfield Care got its key message across to the widest possible audience and show meaningful and day to day events that make each care home so special.
Such coverage is incredibly valuable as it helps Mansfield Care to appeal to older people and their families who might be considering or choosing a care home.
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