Flying Media Success for Scottish Courier Firm- thanks to PR expert story spotters

by Katie Hogg

Thursday, May 24th, 2018

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Happy ending to racing pigeon’s tale of woe helps Eagle Couriers bask in glowing headlines

PR SuccessDELIVERY experts enjoyed a windfall of positive headlines – after helping reunite a worried pigeon fancier with his prized bird.

Frank the racing pigeon was stranded 100 miles from home after being blown off course during the Berwick Old Bird race.

We spotted the potential in the feelgood story and shared the tale of the bird, dubbed “Fife Frank” and how it got hopelessly lost, leaving its owners in Lanarkshire worried about its safety.

Despite ending up in Cupar, Fife, the bird was eventually found by another pigeon fancier and its relieved owners notified. That’s when our client, Eagle Couriers, were called in and were able to reunite the hapless pigeon with its owners in just three hours.

News of Frank’s epic journey featured caught the imagination of regional and online media publications in Fife, Lanarkshire and the Scottish Borders. Highlights of the coverage included:

  • Online hits on The Courier, Fife Today, The Carluke Gazette and The Berwick Advertiser.
  • Prime regional coverage included The Courier, Evening Telegraph, Berwickshire News, Fife Herald and the Citizen.
  • A potential reach of more than 97,109 opportunities to see.

The bird’s burst of fame also helped spread the word of Eagle Couriers’ safe and speedy delivery services, with the positive coverage putting the company’s name in front of tens of thousands of potential customers, cementing its place as Scotland’s leading independent courier company.


Frank the pigeon rescued by Eagle CouriersTo check out the full story which generated this flock of positive media coverage, check out our original media release telling how Eagle Couriers reunited the lost bird with its worried owners.


Our PR expertise is built on spotting the stories that other people miss or simply don’t see at all. Then we package those stories up in words, pictures and video in a compelling way that wins over the media and wider audiences.

 

How could your business benefit from the story spotting PR expertise of our public relations agency?

We’d love to help tell your story to the world in a way that boosts business and the morale of your team. If you’re interested in learning more, get in touch on 0131 561 2244 or by using the contact form below:

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